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Resume

Read about my experiences below, or download my resume.

where I've worked

Experience

Founder and Marketing Consultant,
Wayfinder Communications

May 2018 - Present

  • Establish and implement marketing plan for high-end residential construction company
  • Create targeted audience outreach plan using SEO, hashtag optimization, and social media ads
  • Update layout and content for Squarespace and GoDaddy websites
  • Oversee two clients’ social media accounts (LinkedIn, Instagram, Facebook, Pinterest)

Communications and Outreach Intern,
UCSB Sustainability Department

September 2018 - June 2019

  • Write 1-3 interview-based articles for each of two quarterly newsletters
  • Edit all other student written articles for two quarterly newsletters
  • Write weekly sustainability bulletin
  • Update Wordpress website content
  • Produce content for 2-4 social media posts per platform per week (Twitter, Instagram, Facebook)

Communications and PR Intern,
Santa Barbara Response Network

January 2019 - June 2019

  • Rebrand content and design of non-profit website, brochure, and flyers
  • Assist in grant writing
  • Write press releases for mental health campaign
  • Update GoDaddy website content

Media Distribution Coordinator,
UCSB Department of Recreation

January 2017 - June 2018

  • Worked collaboratively on marketing campaigns with over 30 student and faculty staff members
  • Brainstormed ideas for brand recognition items that would appeal to a student audience

Marketing and Communications Intern,
Ranstad Recruitment, Hong Kong

June 2016 - September 2016

  • Researched and presented industry specific employer branding trends to jumpstart the creation of a new employer branding video
  • Collaborated with 3 supervisors, 2 film crew members, and 10 actors to write, film, and edit the employer branding video
  • Spearheaded all internal communication for office of 50, culturally diverse employees

Social Media Marketing Consultant,
Chicken Maison, Rolling Hills

December 2015 - January 2017

  • Maintained weekly updates for all social media accounts (Instagram, Twitter, Tumblr, Yelp)
  • Tracked customer reactions to a variety of social media content
  • Crafted creative text for keyword and search efforts through Instagram
  • Increased social media accounts’ aesthetic quality to appeal to over 1,500 followers

where I attended school

Education

University of California,
Santa Barbara

Graduated in June, 2019

BA in Communications, Minor in Professional Writing with Multimedia Emphasis

GPA: 3.87
Relevent Coursework: Document Design and Production, Marketing, Writing for PR, Writing for Global Careers, Writing for Public Speaking, Writing for Business

what I can do

Skills

Proficient in Adobe Creative Suite

InDesign, Photoshop, Illustrator

Proficient in Microsoft Office Suite

Word, Powerpoint, Excel, Outlook

Advanced in G Suite

Gmail, Google Drive, Docs, Slides, Calendar

Proficient in Website Developers

Squarespace, Wordpress, Wix, GoDaddy

Advanced in Social Media Platforms

Facebook, Twitter, Instagram, Tumblr, Snapchat, Pinterest

Beginner in Coding

HTML, Python

what my superiors are saying

Recommendations

Melanie Yu's image

Tyler was an exemplary intern - curious, confident, competent, intelligent and proactive. She supported on a number of marketing and communications projects, including curating the Randstad Award 2016 event video, liaising with vendors, researching and initiating the Randstad employer branding corporate video project, writing original content and spearheading internal communications. I recommend Tyler to any business looking for a contributing and creative member of their team!

Melanie Yu Sr. Marketing and Communications Manager, Randstad Hong Kong
Tarek Karame's image

Tyler did a great job working with me to expand our restaurant's online presence and maintaining the family oriented and health conscious image we wish to portray. Tyler has demonstrated creativity and flexibility as we've worked together to establish the restaurants online presence and expand our customer base through social media.

Tarek Karame Owner, Chicken Maison
Natalie Sun's image

During her internship at Randstad Hong Kong, Tyler proved a hard-working individual who knows how to get the job done quickly and accurately. She has the ability to manage her time effectively and lead projects. The best part of her work was that they all met high standards and were extremely well-thought out. She has excellent communication skills and gets along well with all staff and supervisors. She is highly respected by colleagues and management.

Natalie Sun Managing Director, Randstad Hong Kong

Contact Me

Get in touch and let's make something great together.